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Investing Made Simple

Discover effortless investing. Seventy Financial Planning would like to introduce you to Wealthify, a simple and affordable investment service.

There’s no need to be a stock market genius or have thousands of pounds to invest. Whether you’re cautious, ambitious, or ethical with your money, Wealthify’s team of experts manage everything, guiding your investments along the way.

With straightforward, low-cost investments, it’s easy to create good money habits and give your savings more potential.

With investing, your capital is at risk. The tax treatment of your investment will depend on your individual circumstances and may change in the future.

Make your money work as hard as you do

With a Wealthify Investment introduced by Seventy Financial Planning you’re always in control:

  • Start investing with as little or as much as you like
  • Know how much you’re paying with our clear and affordable fees
  • Choose how much you want to invest and pick a level of risk that’s right for you – from Cautious to Adventurous
  • Add regular monthly payments or top up whenever you like
  • Check your performance 24/7 online or in the app
Try it out

Start investing in 3 simple steps

You choose

Tell us what type of investor you want to be: cautious, adventurous or somewhere in between.

We invest

We build you a Personal Investment Plan with just the right mix of investments.

We optimise

We monitor your plan 365 days a year and adjust it to keep everything on track.
Try it out

Invest your way

You can choose to invest your money in our Original or Ethical Plans.

Original

Original Plans use low cost investment funds to give you the broadest access to the stock market. They mostly use instruments known as ‘passive investments’ that track financial markets.

We use funds from leading providers to build our range of five original Plans.

Build an original plan

Ethical

Saving for the future is important, and so is staying true to your values.

Wealthify has joined forces with best-in-class ethical fund providers to create a range of five Ethical Plans that let you invest in organisations committed to having a positive impact on society and the environment.

Build an ethical plan

What do I get for my fee?

  • Your Personal Investment Plan built by experts
  • 365 days a year monitoring
  • Ongoing adjustments to your Plan to keep it on track
  • Buying and selling investments for your Plan
  • Track your money 24/7 online
  • Your money and assets held separately with a custodian
  • Live chat, phone and email support

We keep costs low and transparent so that you can maximise your returns.

We charge a simple annual fee of 0.6% for managing your investments. Unlike traditional providers, we won’t charge you to deposit or withdraw money, transfer or close your Plan.
As with most investments, other costs can apply but we aim to keep these as low as possible, around ...% for original Plans and ...% for ethical.

Calculate your fees

Original
Ethical
If you invest
£
you'll pay around ... a month
These figures are intended as a guide. Fees are charged as a percentage of the total value of your Plan, and so the amount you pay will vary depending on the value of your investments across the month. Fees are quoted annually but charged monthly.
Annual % Annual estimate
Wealthify fee 0.60% ...
Average investment costs ... ...
Total ... ...

Make your money work as hard as you do

With Wealthify you’re always in control:
  • Choose a level of risk that’s right for you - from Cautious to Adventurous or somewhere in between
  • Add more monthly to build up your Plan and withdraw if you need to without penalty
  • Check how your Plan is performing whenever you like
  • Know how much you’re paying with our clear and affordable fees
Try it out
Wealthify app on iPad showing healthy ISA plan performance and projection over time.

Safe & Secure

Managed

Your money, managed by our team of experienced and qualified investment experts.

Safeguarded

Your money and assets are held separately with a custodian.

Help is on hand

Our customer service team are happy to help with any queries on 0800 802 1800 or on Live Chat.

Frequently Asked Questions

Do you provide financial advice?

No. We are not regulated to give you advice on whether investing is right for you. If you’re unsure, you should always seek the advice of an Independent Financial Adviser (IFA).

Is my money locked in?

This depends on which product you have with us.

Savings Account
As this is an Instant Access Savings Account, you can instantly access your money within 3 hours without any restrictions.
Investment Products
Our ISA and GIA accounts are entirely unrestricted so that you can withdraw money at any time, without any charges or penalties. We’ll need to sell your investments to release the funds, which will take up to 10 working days.
With our Junior ISA and the Wealthify Pension, your money is locked until they reach maturity. For our Junior ISA, this is the date of the child’s 18th birthday, when the account will automatically transfer into an adult ISA. For our Pension, it’s the date you turn 55 (will increase to 57 from 2028).

Who is Wealthify backed by?

Wealthify is backed by Aviva, the UK’s largest insurance provider and a global financial services company.

Wealthify remains fully authorised and regulated by the Financial Conduct Authority. Our customers’ money will be covered by the Financial Services Compensation Scheme (FSCS) up to £85,000.

Aviva and Wealthify are independently covered by the FSCS scheme, so a customer holding funds with both companies will be covered by the FSCS on each other their balances up to £85,000.

Is my money safe?

Yes, your money is safe when using Wealthify, as the companies we work with, and Wealthify itself, are regulated by the Financial Conduct Authority and hold your cash securely and separately from their own. This means that if Wealthify went into administration, our creditors wouldn’t have a claim to your assets.

Here’s a simple breakdown of who holds the funds to each of our products:

INVESTMENT CUSTOMERS

General Investment Account
Your funds are held by Winterflood Securities Limited.

Stocks and Shares ISA
Your funds are held by Winterflood Securities Limited.

Junior ISA
Your funds are held by Winterflood Securities Limited.

Self-Invested Personal Pension
Your funds are held by Embark Investment Services.

Aviva and Wealthify are independently covered by the FSCS scheme, so a customer holding investments with both companies can be covered by the FSCS on each other their balances up to £85,000.

It's important to understand that the FSCS doesn't cover you in the event that your investments do not perform as expected, and you get back less than you originally invested.

For more information about FSCS cover for investment products, visit the FSCS website.

SAVINGS CUSTOMERS

Instant Access Savings Account
Your funds are held by ClearBank Limited.

Please be aware that all your eligible deposits in accounts powered by ClearBank are added together when determining your level of FSCS protection. Compensation is limited to a maximum of £85,000 per person, per banking licence. Visit the ClearBank website to see which other deposit providers have accounts using ClearBank's banking licence.

If Wealthify were to fail: ClearBank will continue to hold your funds and there would be no need for the FSCS to step in.
If ClearBank were to fail: you would need to make a claim via the FSCS where they will step in to protect your funds up to a maximum of £85,000.

For more information about FSCS cover for savings products, visit the FSCS website.

For any other queries about FSCS cover with Wealthify, visit our dedicated FSCS Protection page.

Who decides how my money is invested?

Your money is looked after by a team of qualified investment managers with experience in established firms all over the world. Our experts have developed an investment system that uses algorithms and industry experience to pick the best funds available to you, then builds you an investment plan that suits your goals and attitude to risk. And because things are always changing in the financial markets, our team monitors and adjusts your plan regularly, to make sure your money works as hard as you do.

Wealthify Customer Reviews